Total Brown Sugar & Oats is the newest addition to the General Mills Total cereal franchise. In the design program directed by Ivarson's Larry Roellig while Executive Vice President of Consumer Branding at Enterprise IG, vital and distinctive packaging graphics were created to appeal to a target audience that is younger than the typical adult nutritional cereal consumer. The lively appearance and warm, toasty colors of the Total Brown Sugar & Oats packaging has successfully attracted new users to the Total brand family.