Toddlers eventually develop a taste and skill for eating foods that are more solid than the pureed consistency of regular jarred baby food. To address this need, we created the brand trade dress for Beech-Nut Table Time Dices, a line of diced fruits, vegetables and meats packed in clear jars to showcase their appetizing color and texture. We also developed vivid illustrations for each label to reinforce appetite appeal and to effectively differentiate each product.