It is our belief at Ivarson that a powerful brand name should communicate ideas and evoke impressions that are unique and consistent with the brand's core values. The redesign of Starbucks Ice Cream was directed by Ivarson's Larry Roellig, while Executive Vice President of Consumer Branding at Enterprise IG. The unique qualities of the world's most well known coffee brand were successfully merged with the indulgent visual attributes of super premium ice cream, effectively extending Starbucks' reach outside its normal marketplace.