At Ivarson, we understand that the evolution of a brand is as critically important as its original development. While Executive Vice President of Consumer Branding at Enterprise IG, Ivarson's Larry Roellig directed the program that successfully met Allied Domecq's objective to create new distinctive structure and graphics for their Sauza Hornitos brand that clearly differentiate America's no. 2 tequila to a more discriminating group of patrons within one of the most popular and fastest growing spirits category in the U.S.