Communicating the natural purity of 100% fruit juice for babies is an important reassurance for mothers. We created new 4-pack sleeve designs for the entire line of bottled Beech-Nut Naturals fruit juices that position them as conveniently packaged, highest quality products with no added ingredients. To further reinforce this positioning, the coveted Best of the Best, Gold Taste Award from the Quality Institute International has been proudly integrated into the packaging graphics.