The unique shopping environment in club warehouse stores requires creative solutions to conventional packaging alternatives. While Executive Vice President of Consumer Branding at Enterprise IG, Ivarson's Larry Roellig directed the design program for Del Monte that successfully moved their lines of canned tomato, vegetable, and fruit products from clear shrink-wrap to graphically exciting printed sleeves that create an eye-catching display of stacked crates at point-of-sale, evoking all of the appetite appeal of fresh picked produce.