Communicating a simple proposition - taking small positive steps on a journey to a place of better health - can be a complex task. Ivarson's Larry Roellig, while Executive Vice President of Consumer Branding at Enterprise IG, directed the full spectrum collaborative program that involved positioning and naming, packaging structure, and graphics for this exciting new soy milk product for a cooperative venture between General Mills and DuPont. The resulting package for 8th Continent Soy Milk reflects the contributions of this strategic partnership.