At Ivarson, we pride ourselves on our ability to understand and communicate the heart and soul of a brand. Ivarson's Larry Roellig, while Executive Vice President of Consumer Branding at Enterprise IG, directed the development of Diet Coke packaging graphics for the Coca-Cola Company that clearly convey the positive values of the brand to a broadly diverse audience, communicating that Diet Coke is the preferred low calorie soft drink with a bold, refreshing cola taste. The result? A bold, effervescent brand image for Diet Coke that resonates with consumers at every level, around the world.